Use email marketing to grow your business Every business owner knows that the secret to a sustainable business is building trust and creating long-term customer loyalty. The world we live in today is very different from back in the day when a greengrocer used to know his every customer. Organizations deal with the pressure of increased competition and the accessibility of today’s customer to technology allows them to compare, qualify… Read More »Grow your Business with an Email Marketing Strategy
Social Media is an affordable and effective way to reach prospects, leads and customers. By now, you should be aware of the importance social media has today for businesses. It’s essentially just a new way to interact with potential customers. An average of 3 hours is spent per day per person on social networks according to Oberlo. The opportunities in social media are exciting and can be intimidating. With this… Read More »6 Best Social Media Tips for Startups
The Best Social Media Tips for Business Owners & Entrepreneurs Whether you are an entrepreneur, small business owner or experienced business owner, connecting with your target audience is key. Have you studied your customer behavior and where they mostly spend their time? If you are just starting out, you first need data to be able to study your customer’s behavior. In order to get the correct data, you have to… Read More »Top 6 Social Media Marketing Tips
10 Reasons why you need a Digital Marketing Plan As a brand custodian, you understand that there’s been a fundamental shift towards internet marketing strategies in the last couple of years. Your company is on social media and you think you have a good enough website. You’re investing monthly to create a digital presence. But something bothers you… Somehow the discussion around creating more and more brand awareness on digital… Read More »Top 10 reasons why you need a Digital Marketing Plan
When you think about starting a business you obviously need to do a business plan, right? Just like you need a business plan when starting a business you need a digital strategy when going the digital marketing route. Why? Here are a few reasons why your business needs a digital strategy. Direction – You need to have clear strategic goals for what you want to achieve online. Whether it be gaining… Read More »Why your Business needs a Digital Strategy
What is SEO? With that question, you are probably already thinking I have no idea and second of all what does SEO stand for, right? SEO stands for “search engine optimisation”, which means the activity that attempts to improve your search engine rankings on Google. So, in plain English on what page your website will appear on Google search. SEO is important for the following reasons: To increase website… Read More »The Basics of SEO
‘Social Media is one area of business where you don’t need to outspend your competitors in order to beat them.’ – Hat Stokes Still not convinced that your business should be using social media? As a business, marketing is one of the most important elements for letting customers know what your brand/product is about and why they need it, in fact without marketing your brand would be unknown. Digital marketing… Read More »Should my business be on social media?