The Best Social Media Tips for Business Owners & Entrepreneurs
Whether you are an entrepreneur, small business owner or experienced business owner, connecting with your target audience is key. Have you studied your customer behavior and where they mostly spend their time? If you are just starting out, you first need data to be able to study your customer’s behavior. In order to get the correct data, you have to utilize the correct tactics.
71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.
You have to advertise your product or service where your customers spend most of their time. As you know, the times have changed and are still changing. Most customers will be found online or on social media platforms. If you are not on social media you are missing out on customers and your competitors might beat you at your game.
Especially if you are starting with a business your budget often doesn’t allow you to employ someone to manage your social media for you. That is why we are writing this blog to help you. We have put together 5 of the best social media tips to help you get your social media marketing on track.
6 Top Social Media Tips
Social Media platforms best for your business
Creating content and posting to social media can be a time-consuming effort that most entrepreneurs and business owners do not have. That is why it is important to utilize the right social media platforms to get your message across. For example, if your target audience is interested in beauty products they will most likely be on Facebook, Instagram and Pinterest. To advertise your business on LinkedIn would be invaluable to your business. If your audience is business owners and entrepreneurs LinkedIn would be the perfect platform to advertise your business. My advice would be to choose two platforms that best fit your business and audience, and do quality work to share with your audience.
2. Be Unique
What sets you apart from your competitors? How can you better present your business on social media than your competitors? Create a brand for your business online that can represent your uniqueness. Create beautiful and engaging posts. Canva is a very helpful tool when designing social media posts and it’s free. Share interesting information and news about your company.
3. Be Engaging
When you start out with social media you will have no followers. Like other pages and like their posts. Comment on pages and people’s posts. Join groups that are relevant and answer questions people ask that you can help with. Like mentioned before, create engaging posts and content that will intrigue potential customers. Engagement is key when it comes to social media marketing and this should be one of your most important objectives.
The Facebook algorithm is programmed in such a way that if your followers don’t like, comment or share your post, your posts will stop showing up on their newsfeed.
On the other hand, if you are joined to a group and you post to the group it will show up on your follower’s news feed.
4. Solve Potential Customer Problems
If you have a product or service that can solve a problem potential customers have, you are already one step ahead. Let them know what makes your business unique by offering them a solution to their problem/s.
5. Be Real and Build Credibility
The last thing customers want to is to talk or engage with a computer/robot. One of the most important aspects of social media marketing is that you build relationships with your customers online. You need to put yourself in your customer’s shoes, be authentic and communicate in a humane way. They want to feel understood. Once they feel a connection with your brand, you build credibility and your existing customers will keep coming back and recommend you to other potential customers.
6. Time Management
One last tip. It really helps and saves time if you plan your social media content in advance. To do this you need a template, you can then just copy and paste when you do your posting to schedule to your social media platforms. Here is a free downloadable social media content plan which you can use. If you want to save even more time you can schedule your social media posts in advance. Facebook as an automatic built-in scheduling function. To schedule posts on other platforms and Facebook, you can use Buffer, Hootsuite or Social Pilot. Social Pilot is great for small businesses and entrepreneurs, it’s the most cost-effective and offers great benefits.
I hope these 6 social media tips have been insightful and positively contribute to improving your digital skills and business. Use and implement them into your marketing plan and I believe your social media efforts will be effective and successful.