digital strategy

Why your Business needs a Digital Strategy

When you think about starting a business you obviously need to do a business plan, right? Just like you need a business plan when starting a business you need a digital strategy when going the digital marketing route. Why? Here are a few reasons why your business needs a digital strategy. Direction – You need to have clear strategic goals for what you want to achieve online. Whether it be gaining… Read More »Why your Business needs a Digital Strategy
what is seo

The Basics of SEO

What is SEO? With that question, you are probably already thinking I have no idea and second of all what does SEO stand for, right? SEO stands for “search engine optimisation”, which means the activity that attempts to improve your search engine rankings on Google. So, in plain English on what page your website will appear on Google search.   SEO is important for the following reasons: To increase website… Read More »The Basics of SEO
website ranking

The Benefits of Improving your Website Ranking

Businesses can be found everywhere, including on search engines like Google, and especially if you have a website. At this stage, if you are a business owner or manager you need to know that your website ranking is of utmost importance. Not sure what this means? Let me explain….. Your website ranking is where your website address can be found on search engines like Google. For example, you are a Graphic… Read More »The Benefits of Improving your Website Ranking
social media

Should my business be on social media?

‘Social Media is one area of business where you don’t need to outspend your competitors in order to beat them.’ – Hat Stokes Still not convinced that your business should be using social media? As a business, marketing is one of the most important elements for letting customers know what your brand/product is about and why they need it, in fact without marketing your brand would be unknown. Digital marketing… Read More »Should my business be on social media?